Clever, clever people at Eyescream and Friends, Barcelona.
Eyescream is a ‘shaved’ ice-cream imported from Taiwan (it’s texture is somewhere between sorbet and ice-cream). It was a challenge to introduce it to the European market because, in their own words, this ice-cream is not very attractive. They found a way to bank on the ice-cream’s ugliness by creating a monster character for each flavour and adding sugar eyes.
I love everything about this.